Article Marketing Strategy - Targeting Traffic

Article Marketing Strategy - Targeting Traffic 

Article Construction 

The way you construct your articles should be part of your overall article marketing strategy and really doesn't change whether you write for submission to an article marketing directory or for your own website. The use of key phrases is extremely essential in each. Basically, keyword selection is the way that readers and Google locate you, bringing you much needed visitors. Each keyword should be very carefully selected and then further investigation undertaken to see which sites are actually using those keywords. Then you need to make a decision on whether you can compete with the top websites that are employing those key phrases. 

What Is Needed for a Well Written Article 

If you're not comfortable with writing or just think you are not good at it, then it''s a good idea to spend some time reading some of the top articles in article directories. You'll have the ability to see how they're written, constructed and how they lead a reader down towards the author bio box at the bottom of the page. The best articles include lots of brief paragraphs and they are written in everyday language, which means avoid using too many complex words that your reader won't understand. White space is quite crucial too. Your reader should not be confronted with something that looks like a thesis. By having a lot of of open space, it's going to make your article seem to be less complicated and quicker to read. Avoid placing links to your web site or other products inside the body of your article, your article might be rejected. They really should only be placed inside your author bio box. 

Snappy Headings! 

Most folks may just skim the article looking for specific words, phrases or expressions that applies directly to their interest, problem or issue. If you can use these in headings, then your reader can instantly move through the article to the segments that interest him most. 


Successful titles are vital in articles - they ought to be brief and effective. 

The Meat of Your Article 

Be deliberate in using your key phrases once within the very first sentence of your article, a couple of times within the core of the text, and in addition 1 last time within the last sentence. Lots of people are on websites searching for solutions to difficulties or inquiries they have. So, you must make your article enlightening and useful, encouraging the reader down to the bottom of the page exactly where your resource box is. Inside the bio area needs to be a "call to action", encouraging your reader to "click-thru"  for extra details. 


Some article marketing websites permit two links, one is where your splash page will likely be. Even though you might be writing to appeal to the key search engines, don't forget that it really is people who're checking out your articles. It will get considerably easier after working on several different articles. Bear in mind to keep track of your content frequently and figure out those which are receiving the most viewers. By doing this, it becomes effortless to compose a lot more articles in that manner. By generating use of numbered lists it also makes a the page seem a  lot more appealing. 

When you have finished your article you can rewrite it or “spin” it and submit it to hundreds of other article marketing directories. The reason for rewriting them is to ensure that each article is unique to the article directory you submit it to. This really should become a  part of your article marketing strategy. Google will only index one copy of an article and ignore the rest. So, try and keep article at least 30% unique to avoid being de-indexed.

Enjoy the Journey!

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